Template: Founder Posting System

A Founder Posting System is the framework for showing up online with consistency, clarity, and control — without relying on inspiration or free time.
It turns your experiences into authority and your brand story into a growth engine.

Below is a structured system founders can follow weekly to post on LinkedIn and X, grow trust, and build momentum — all while running a company.

1. Core Principles

1. Document, don’t manufacture.
Your company journey is already content — wins, mistakes, decisions, and lessons are raw material.

2. Consistency beats virality.
A steady rhythm of 3–5 quality posts per week compounds faster than one viral hit.

3. Systems replace motivation.
When your capture, draft, and review steps are automated, posting becomes predictable.

4. Engagement is leverage.
Replies and comments drive more visibility than the posts themselves.

5. Data drives direction.
Let analytics guide which formats, tones, and topics to double down on.

2. The Weekly Rhythm

Day	Focus	Type of Post	Purpose
Monday	Founder mindset	Story or lesson	Humanize leadership
Tuesday	Systems and strategy	Framework or process	Teach and lead
Wednesday	Contrarian insight	Opinion or observation	Spark discussion
Thursday	Execution proof	Case study or metric	Build credibility
Friday	Reflection	Recap or gratitude	Close the week with authenticity
Weekend	Open thought	Question or reflection	Build community

3. The Capture System

Goal: Build a living backlog of ideas.

Capture sources:

Daily founder reflections
Slack or investor conversations
Customer feedback or DMs
Product or growth updates
Tweets, screenshots, or analytics spikes

System:

Quick jot in Notes or Notion
Weekly sort into themes (Story, Framework, Opinion, Reflection)
Pick 3–5 each week to post

With Growth Terminal:
The Idea Inbox automatically collects, tags, and expands your notes — so you can turn them into polished drafts in one click.

4. The Draft Process

Every founder needs three post types ready at all times:

Type	Format	Example
Story	Problem → Turning point → Lesson	“We almost shut down after our first product flop. That failure made our process 10x tighter.”
Framework	Steps or process	“The 3 filters I use for every product idea: pain, timing, trust.”
Opinion	Contrarian or sharp take	“Startup founders don’t need more tools — they need tighter systems.”

Workflow:

Pick one raw idea.
Write a rough draft (3–5 short paragraphs).
Edit for clarity and pacing (first line matters most).
End with a reflective takeaway or open question.

With Growth Terminal:
The AI Writer learns your tone and can output drafts in each of these formats automatically.

5. The Posting Cadence

Best practices:

Post between 7–10 AM local time.
Reply to comments for the first 30 minutes.
Reuse strong ideas on both LinkedIn and X (tone-adjusted).
Keep paragraphs short — 1–2 lines max.
Avoid links in the first comment unless it’s central to the message.

With Growth Terminal Scheduler:
AI predicts ideal posting windows based on your follower engagement history and automatically queues your best-performing formats.

6. The Engagement Routine

Engagement is the hidden growth driver.

Daily (15 minutes):

Reply to every comment on your last post.
Comment on 10 high-quality posts in your niche.
DM 2–3 people with meaningful responses or follow-ups.

Weekly (30 minutes):

Review replies for recurring questions.
Turn them into new post ideas or mini case studies.

With Growth Terminal:
Smart Engagement Feed surfaces relevant conversations and pre-drafts authentic replies based on your voice and current content themes.

7. The Feedback Loop

Analyze and iterate weekly.

Metrics to track:

Metric	Meaning
Impressions	How broad your reach is
Engagement rate	How relevant your ideas are
Comments	How strong your resonance is
Saves	How actionable your posts are
Follower growth	How well you’re converting attention

System:

Every Friday, open analytics.
Identify your top 3 posts.
Ask: What’s working? Topic, format, tone, or time?
Document patterns and adjust next week’s content accordingly.

With Growth Terminal:
The analytics dashboard summarizes patterns automatically:

“Story posts with emotional tone outperform others by 2.5x.”
“Framework-style posts generate 33% more saves.”

8. The Repurposing Flow

Every strong post can fuel a week of content.

Original	Repurpose As	Channel
LinkedIn post	X thread	Twitter/X
Story post	Short-form video	TikTok / Instagram
Comment reply	Quote post	LinkedIn
Top-performing post	Carousel	LinkedIn
Multi-post theme	Newsletter issue	Email

With Growth Terminal:
Top posts are automatically reformatted for other platforms using your tone, structure, and context.

9. The Weekly Founder Review

Every Friday:

Review metrics
Identify new ideas from the week
Plan next week’s post lineup
Queue drafts for scheduling
Reflect on learnings

This keeps you in control without requiring daily creative energy.

Optional monthly reset:
Audit your top 10 posts, note which pillars perform best, and shift your messaging accordingly.

10. Founder Posting System Summary

Stage	Purpose	Tool or Method
Capture	Store raw ideas	Notes, Notion, or Growth Terminal
Create	Turn ideas into drafts	AI Writer + manual edits
Schedule	Automate posting	Growth Terminal Scheduler
Engage	Deepen relationships	Daily comment routine
Analyze	Improve with data	Growth Terminal Analytics
Repurpose	Multiply reach	Cross-platform rewriter
Review	Plan next cycle	Weekly reflection

Final Thoughts

A Founder Posting System replaces chaos with structure.
It ensures you show up online even during product sprints, investor calls, and late nights — without diluting authenticity.

Traditional schedulers help you stay consistent.
Growth Terminal helps you stay intentional — connecting your daily posting, brand voice, and analytics into one adaptive engine.

When this system runs weekly, your content stops being a chore and becomes what it should be:
a public extension of your leadership.