Templates for Rewriting LinkedIn Posts

Rewriting LinkedIn posts is one of the fastest ways to improve performance. Most posts fail not because the idea is bad, but because the delivery misses the format LinkedIn rewards — clear hooks, scannable flow, and emotional payoff.

This guide gives you repeatable templates to turn any rough draft into a strong post that gets read, saved, and shared.

1. The Classic “Lesson Learned” Rewrite

When to use: You’re sharing a personal or professional takeaway.

Original:
“I learned that communication is key when managing remote teams.”

Rewrite Template:
Line 1–2: Start with tension or vulnerability.
Line 3–5: Explain what happened or what went wrong.
Line 6–8: Share what you learned and why it mattered.
Last line: Offer a short takeaway or question to invite reflection.

Example:

I used to think weekly standups made remote teams more productive.
Turns out, they just made us tired.
Productivity came when we cut meetings in half and added one clear goal per week.
Lesson: Clarity beats communication when it’s forced.
How does your team handle focus vs sync?

This template works because it opens with a relatable pain point, ends with a short insight, and invites discussion — all while sounding human.

2. The “Framework or Playbook” Rewrite

When to use: You’re explaining a process, system, or repeatable method.

Original:
“We improved retention by focusing on onboarding.”

Rewrite Template:
Line 1–2: Start with a result or surprise.
Line 3–5: Reveal the shift or insight.
Line 6–10: List the 3–5 steps in your system.
Final line: End with a one-sentence summary or reflection.

Example:

We cut churn by 40% — without adding new features.
The secret? We fixed onboarding.
Here’s our simple framework:
Set a 1-minute “first success” moment.
Add emotional reinforcement right after it.
Remove every optional decision.
Retention doesn’t start in Month 3 — it starts on Day 1.

Framework posts build authority. Readers save and share them because they’re actionable.

3. The “Before and After” Rewrite

When to use: You want to show progress or transformation.

Original:
“Our content used to perform poorly until we changed our approach.”

Rewrite Template:
Line 1: Start with contrast (“Before…” or “We used to…”).
Line 2–4: Describe what wasn’t working.
Line 5–8: Show what changed and the outcome.
Last line: Share a short takeaway or reflection.

Example:

Before, we wrote content for everyone.
It flopped.
Now, we write only for founders building their first SaaS.
Engagement tripled.
The smaller your audience, the bigger your connection.

This style performs well because it feels authentic and educational without bragging.

4. The “Contrarian Insight” Rewrite

When to use: You have an opinion that challenges industry assumptions.

Original:
“Consistency is important in marketing.”

Rewrite Template:
Line 1: State the belief you’re challenging.
Line 2–3: Explain why it’s incomplete or wrong.
Line 4–8: Provide your perspective or data to back it up.
Last line: Reframe with a simple truth or principle.

Example:

Everyone says consistency is key.
But posting daily won’t help if you’re not learning weekly.
Growth comes from iteration, not repetition.
Consistency is the result — not the strategy.

This template earns strong engagement because it triggers curiosity and debate.

5. The “Mini Case Study” Rewrite

When to use: You’re summarizing a project or experiment.

Original:
“Our ad campaign performed well after changing the copy.”

Rewrite Template:
Line 1–2: Start with the outcome or data point.
Line 3–5: Describe what you changed.
Line 6–9: Share why it worked and what you learned.
Last line: Give a single sentence takeaway.

Example:

We dropped our ad CPC by 60% in one week.
The only change? We replaced our call to action with a question.
People stopped scrolling — they started answering.
Sometimes, curiosity converts better than clarity.

This format positions you as a practitioner who experiments — not just theorizes.

6. The “One Big Idea” Rewrite

When to use: You want to deliver one memorable insight.

Original:
“Storytelling helps build a stronger brand.”

Rewrite Template:
Line 1: Start with a bold claim.
Line 2–5: Unpack what it really means.
Line 6–8: Add an example or micro-story.
Last line: Restate your main idea in sharper form.

Example:

Facts inform.
Stories convert.
The difference? Facts speak to logic. Stories speak to memory.
Every great brand is a story people retell.

This is one of the simplest but most powerful post types for thought leadership.

7. The “Trend Observation” Rewrite

When to use: You’re commenting on an emerging shift in your industry.

Original:
“More creators are starting to use AI tools.”

Rewrite Template:
Line 1: Highlight the pattern you’ve noticed.
Line 2–3: Explain why it matters.
Line 4–7: Show what it means for professionals or teams.
Last line: End with a prediction or open question.

Example:

Every creator I know now uses AI — but most are using it wrong.
They treat it like a copy machine instead of a collaborator.
The real advantage isn’t speed — it’s insight.
The creators who win will be the ones who train their tools to think like them.

Trend posts spread when they feel timely and confident, not forced.

8. The “Repost and Reflect” Rewrite

When to use: You’re revisiting an older post or comment to build on it.

Template:
Line 1: Reference the past post (“Last month, I shared…”).
Line 2–4: Add new insight or results.
Line 5–7: Reflect on how your thinking evolved.
Last line: Pose a question or takeaway.

Example:

Last month, I wrote about testing 5 onboarding messages.
The winner surprised us — it wasn’t the clever one.
It was the clearest one.
Turns out, clarity is what converts emotion into trust.

This structure keeps your feed cohesive and shows growth over time.

9. The “Comment-to-Post” Rewrite

When to use: You left a thoughtful comment that deserves its own spotlight.

Template:
Line 1: Restate the core idea from your comment.
Line 2–4: Expand it with context or examples.
Line 5–8: Add your personal insight or experience.
Final line: End with a reflection or open question.

Example:

Someone asked why most SaaS founders fail at marketing.
My answer: they outsource their empathy too early.
You can’t automate insight — you earn it by being close to your users.
Founders who listen grow faster than those who delegate too soon.

This method turns reactive thinking into proactive visibility.

10. The Rewriting Process Checklist

Before publishing, ask:
• Does the first line create curiosity or emotion?
• Is the post scannable with short paragraphs?
• Does it lead to a clear lesson or reflection?
• Would someone save or comment on this?
• Does it sound like me — not a brand voice?

If you can answer “yes” to all five, you’ve got a strong LinkedIn post.

Rewriting isn’t editing — it’s repositioning.
When you reshape structure and tone, your same ideas gain clarity, rhythm, and reach.

Growth Terminal helps automate that process by analyzing your tone, generating multiple rewrites for each idea, and scoring which ones are most likely to perform best on LinkedIn.

Write once. Rewrite smart. Post with precision.